Order Fulfillment Gone Wrong – Your Customers are Counting on You!

Order fulfillment is the broad process that extends from the farm to the time the client receives your product. For a controller or sales manager in the poultry industry, selling your products to customers isn’t the final part of fulfillment- you still have to  marry incoming bird weights with desired yields based on customer needs. Order fulfillment can be a stressful task when handling food products that have a short shelf life, especially when your customers expect product to their specification, and timely delivery .

The most common impediment to successful order fulfillment is the lack of integration between disparate computing systems that are used in the inventory management process.

So how does managing your inventory on multiple systems affect your poultry operation exactly?

To start off, your staff lacks visibility, so they have to scramble each day to fulfill orders from customers. They also have to manually track incoming bird weights and other specifications then match them against customers’ orders for that week. Should they partial ship a customer order today in order to meet the needs of another more profitable customer order scheduled for tomorrow? Should they inform a customer with an order due tomorrow that they will be unable to fulfill the order, and that they should check with other suppliers?

Without an integrated inventory system to manage and process your orders, you simply do not have the information available to make good decisions. You need a system that let’s you track incoming bird specifications in real-time to make informed decisions

The article “Secrets to Successful Order Fulfillment” published on Supply Chain 24/7 by Maha Muzumdar and Anijay Zinzuwadia, discusses how in today’s global economy, maintaining a core competency in order management and fulfillment is more important than ever for companies that want to transform their supply chains into information-driven value chains.

“Contributing to the complexities of order management processes are the multiple, disparate order capture and fulfillment systems such companies now operate. When an organization has multiple systems in place, it is difficult to get a single complete picture or a single view of a customer,” Muzumdar and Zinzuwadia state.

While most problems in order fulfillment are caused by small errors, as we just learned, they can have pretty big consequences. Knowing that you need to meet the demand of your customers, whether you’re a sales manager or a production manager, decisions have to be based on your goals and on your customer specifications. When production does not align itself with customer demand, a situation is created where customers’ expectations will not be met.

Are you meeting your customers’ expectations? If you placed yourself in their shoes, would you be happy with the service and products you are delivering?

Want to learn more about order fulfillment and how it impacts your operation as a whole? Keep visiting our blog to learn more about how disconnected data affects your order fulfillment and, in turn, your relationships with your customers. With the right solution you can make smarter decisions.